Black Friday isn't worth it, not if you really want to play games

Black Friday isn’t worth it, not if you really want to play games

Black Friday signs hanging above shoppers in London.

Photo: Richard Boulanger (Getty Images)

I remember being disturbed by the talking dummy watching the 2009 romantic comedy Confessions of a Shopaholic who convinces Isla Fisher that a $120 Henri Bendel scarf is all she needs to win a job interview. It was disturbing because I, wanting something loose and glamorous in the West 34th Street Macy’s window, as the glossy magazines demanded, would have also ignored her shallow eyes and bought the scarf. (if I was not 11 years old). ” The point on this scarf is that it would be part of a definition of you, of your psyche,” the plastic woman said to Fisher, brilliantly. “Do you see what I mean?”

Video games don’t sell like department store scarves, but like all products, artistic or not, they are definitely things to sell. I can imagine an animated Master Chief standee lifting a chunky $200 collector’s edition to me in my waking dream biopic—Confessions of an Impulse Buyer in Recovery-or a $70 Harry Potter Absurdpulling me closer to peek into the box: “Update on this game is that it would become part of a definition of you. But though the shiny blankets still call me, I’m more pained that the world’s garbage heaps turn into hills and then crust on the oceanand that recent inflation also makes excessive purchases personally unsustainable. So I learned to avoid unnecessary purchases, and this Black Friday (and Cyber ​​Monday), I think you should too.

I know waiting for a discount can be a convenient thing, especially for an expensive hobby like gambling. A 2014 survey from market research group NPD noted that “half of PC gamers who play [PC games] expect there’s always a sale around the corner,” and so they wait to pounce. This is still true and observable, with sites like tracking digital game sales in real time and even most general r/BlackFriday loaded with links to Microsoft and Steam. And since digital sales are in place, I understand that players may want to use the burst sale days to grab our discount chances at physical property.

But my frustration with Black Friday isn’t its presentation of opportunities – I like saving money, you know – but the kind of opportunities it feeds us. “Buy this game and you’ll truly be a gamer,” the sales copy clad in bright primary colors seems to scream, “you can become the person you see as yourself!” Be yourself, who you want to be, but give the money first.

In reality, it’s impossible to be a gamer – to breathe, get to know a game, and play – if you buy games as often as the industry wants you to. And while games seem like we’re skydiving through the year, appearing en masse and out of nowhere, they’re also lengthens despite the very obvious detriment that this combination does to the quality and to workers.

More is not more. But some gamers are willing to give in to the silky-smooth handling of expensive trailers anyway; some say they buy between 10 and more than 100 games a year. “I buy wow too many, but usually search for them a lot,” said a Reddit user in a thread about annual game purchases. And how much do they end up? “I don’t know how much I actually play,” continues the same user.

“As far as we know, men don’t shop,” begins vogues 1924 “Shopping Philosophy” incorrectly. “They buy things; but there’s no glory about it, no thrill. 100 years later, players live with contradictions. buy a new one Call of Dutyseconds away from the puddle franchise in a military propaganda amorphous blob With slightly varied graphics, it’s all about glory, the chance to dunk on online idiots and show them who you are.

But contrary to his assessment of the 1924 makeup buyer, vogue says the average woman shops “by ear, casually, irresponsibly, rapturously, continuously.” But, interestingly, even the most ardent customer is “invariably badly dressed”.

“They have a lot of clothes, just like a dictionary has a lot of words,” the article continues. “But words do not make literature.”

So let’s rip the seams between gender and time and recognize that unbridled shopping is far from a female blood sport – it’s a bad habit we’ve all internalized ever since. the crazy first years. It makes us uncomfortable under the clutter and disconnects us from the things we supposedly care about, the things we have purchased. But how can you be a “gamer” if you consume but never savor, missing out on the pleasure of an art you love?

No matter what it is, clothes or a console, I don’t want to stick something that took labor, time, and pieces of the Earth somewhere that I’ll end up forgetting. I don’t want these things, so-called outside pieces of me, left on a shelf or in a Steam graveyard to gather real or digital dust. I want to respect these things and myself, my time and my money by actually using them. I don’t want to be suffocated by more stuff, like our poor blue planet will soon be. I pulled back from my childhood impulse to buy by remembering it and replacing a craving with care.

This year, once past a batch of tantalizing and colorful gambling offers, choose the neglected comfort by playing what you already have instead.

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