Timex, the best-selling watch in the United States, has teamed up with the Bored Ape Yacht Club (BAYC) to launch a limited-edition collection of non-fungible phygital tokens (NFTs).
The Web3 Project will offer a world first of phygital products for use in the real and virtual world for Bored Ape and Mutant Ape holders.
A photo of Timex’s Bored Ape Yacht Club (BAYC) phygital watch collaboration. PHOTO: Timex/Yuga Labs
Luxury Watches by Timex will offer longtime BAYC members a fully hand-assembled Timex Waterbury Classic model watch for over 30,000 monkeys across 17 bespoke attributes.
The Middlebury, Connecticut-based company will issue 500 watches and NFT digital twins for the phygital project, with the watches to be delivered in the second quarter (Q2) of 2023.
Josh Ong, CryptoVonDoom, The Miami Ape, LOGIK, BaronVonHustle, and Zeneca, some of BAYC’s longtime NFT holders, checked out the phygital project “Timex Goes Ape.”
Web3 strategist, marketing and full-stack development company Daz3D have also joined in the initiative. The Draper, Utah-based company has built one of the world’s largest 3D platforms for millions of global Web3 artists.
The company has already joined Web3 marketing initiatives with Nike (formerly RTFKT), Atari, Coca-Cola, Warner Brothers, Champion, Este Lauder, Coinbase, Ledger and many more.
Comments on the Bored Ape-Timex collaboration
Shari Fabiani, Senior Vice President of Global Marketing and Creative Services Timex Groupsaid Timex leveraged Web3 technologies by “keeping creativity and community front and center”.
She continued,
“In partnership with the BAYC community, we are redefining and pushing the boundaries of physical, virtual and now phygital products.”
Josh Ong added,
“From personalizing the digital collectible and unboxing the physical watch to flexing at Ape Fest, these incredible timepieces will delight Ape owners and keep them guessing at the surprises to come.”
Sales will begin on December 2 by exclusive invitation to Art Basel in Miami. The general BAYC community will then be able to purchase a Timepiece Forge Pass NFT from December 4 to December 31 for 2 Ether (ETH).
Forge Passes will also incorporate blockchain technologies to verify the authenticity of the watch. For more information, please visit the Timex website.
Timex is one of many brands leveraging Web3 and blockchain technologies to communicate brand value to its customers. Dozens of companies have entered the metaverse market to increase brand visibility and collaborate with leading collectives in the Web3 space.
Brands push Phygital NFT initiatives
The announcement comes amid a push for global brands to connect with consumers and audiences with creative Web3 content. Such initiatives have led to the rise of metaverse communities and marketing campaigns that can dramatically increase engagement with shoppers.
NBCUniversal collaborated with Ready Player Me ahead of the Halloween season to release Classic Monster-themed phygital NFTs. The massive entertainment studio has also joined VARIANT3D to create publicly launched phygital goods and digital twins for consumers.
The products also leveraged proof of attendance (POAP) through the Polygon blockchain and awarded holders points to keep score on a leaderboard. Additional rewards included patches, Snapchat augmented reality (AR) lenses, and wearable digital twins for Ready Player Me avatars.
Insomnia Labs has also partnered with Under Armor to open a limited-edition NFT project to support Golden State Warriors legend Stephen Curry ahead of the NBA Finals in June.
The massive company celebrated Curry’s record 2,974 three-point shots with an equal number of Genesis Curry Flow product lines of “NF3” for sale on the Ethereum blockchain.
The project also incorporated Web3 Basketball Headz company avatars under the star’s Curry Brand coaches released on metaverse platforms such as The Sandbox, Decentraland, Gala Games, and Insomnia Labs.
Companies such as Nike, Adidas, Timberland, Mcdonald’s, Wendy’s, PUMA and many more have launched phygital NFT collections and respective metaverse campaigns. These have built large fanbases through the Web3 community and its supporters while keeping customers informed of the latest product releases.
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