Virtual try-on technology: can it be the future of e-commerce?

Virtual try-on technology: can it be the future of e-commerce?

Virtual fittings allow customers to try on various products, such as clothing, jewelry or makeup virtually through the camera of their digital devices. This technology not only personalizes the user experience, but also enables brands to meet the highest expectations of their customers.

1. Virtual make-up trial

Virtual fitting has already entered various business sectors. But the one that comes to mind first is the field of cosmetics and makeup. Companies such as NYX, Maybelline New Yorkand L’Oreal Paris have already integrated virtual makeup tools into their websites. With them, users have the opportunity to see how different shades of lipstick, eye shadow and other cosmetics will look on their face. This way, before placing the order online, customers can be sure that they won’t regret their purchase later.

Many companies offer guided virtual try-on solutions, which can be easily and quickly integrated into your application or website. One of the brightest examples of these solutions may be the Guided Virtual Try-On and AR test developed by Banuba. With their virtual trial, you can give your customers the most realistic cosmetic shopping experience and showcase your product to the fullest. It includes a smart AI-Adviser and a huge, ever-expanding makeup database.

Banuba also offers several out-of-the-box solutions with AR technologies that will leverage your business. They have Video Editor SDK and Face AR SDK which gives users the chance to try out new beauty effects and improve your go-to-market strategy.

2. Jewelry and glasses

The jewelry and eyewear industries are also well known for using virtual fittings. For example, the virtual try-on of Michael Kors glasses allows customers to see what they will look like in their new glasses using their camera. In fact, this world-famous fashion brand was the first to work with Facebook to test its AR ads in News Feed.

3. Furniture industry

Moreover, the furniture industry also treads on the toes of the sectors mentioned above. Their virtual try-ons will let you visualize how a piece of furniture will fit your space and design before you buy it. And it’s good not only for online shopping. Even when a person buys a sofa from physical stores, they may bring it home and find that it doesn’t look good at all in their living room. But luckily, with the help of virtual furniture try-ons, customers have the ability to see the overall picture at a glance. No wonder the popularity of this technology in the furniture industry is exploding day by day. Ikea, Houzzand Wayfair have already developed apps that have the virtual try-on feature.

4. Clothing industry

Curiously, the clothing industry is a bit behind. The reason is that each person’s body is unique. Thus, virtual clothing fittings must take into account all bodily particularities. Additionally, in an ideal scenario, virtual clothing should move with a person, allowing them to see what they will look like in real life. In this way, creating a worthy virtual clothing trial is a much more complicated task. However, with the development of body tracking and body segmentation technologies, AR virtual clothing fittings have started to appear more and more often. For example, Prada experimented with Snapchat’s trial tools. Currently, users can try on different Prada bags to see how they will fit their overall look.

The concept of e-commerce

E-commerce (e-commerce or Internet commerce) is the process of buying and selling products and services through the Internet. It also includes all financial transactions carried out online. Thus, not only e-commerce is an integral part of e-commerce. E-money, banking, marketing and even insurance are all part of this vast process.

Its main advantage is that it allows companies and brands to manage their business worldwide and significantly reduce many costs, while customers benefit from a wider choice of products and the ability to compare prices. with the aim of finding the most lucrative deal from the comfort of their homes. .

Top 3 eCommerce Trends

The e-commerce industry is constantly changing. One thing is certain: if you want to stay competitive, following the latest e-commerce trends is essential.

1. Online shopping

The pandemic era has become the turning point that has made online shopping the most popular online activity for internet users. Initially, consumers were reluctant to buy products online, but later brands and companies managed to improve the usability of websites. In this way, online shopping has won trust around the world. By the way, shopping online does not necessarily mean using a computer. Mobile devices are always at hand and virtually every brand has its app or mobile version of its website, which greatly facilitates the buying process. Thus, e-commerce (mobile commerce) has already become the preferred channel for online purchases.

2. Social Commerce

Social commerce is the use of social media platforms (eg, TikTok, Instagram, Facebook) to drive e-commerce sales. The truth is, customers prefer to use their social feeds to find shopping suggestions, alternatives, and discounts. Thus, social commerce can help your brand find potential buyers and expand your audience. For example, you can promote your brand with the help of Instagram influencers. Additionally, TikTok has introduced Shopping Ads, which helps brands reach the audience of this platform.

3. Extended Reality (XR)

Extended reality includes augmented reality (AR) and virtual reality (VR). Augmented Reality and Virtual Reality help brands bridge the gap between customers’ uncertainty about buying a product online and their courageous decision to buy it. This technology can be called a real game changer in the world of e-commerce. Thanks to augmented and virtual reality, consumers have a perfect chance to test and see products the same way they would in a real store. And here, virtual tryouts are already in the foreground. Some people say they are likely to be the future of e-commerce. But is it really so?


But as you see, virtual try-ons have already started taking e-commerce to the next level. For now, most customers see AR as a kind of luxury, but soon they will probably get used to it and perceive it as a basic necessity. So, virtual try-ons are definitely the future of e-commerce. And if you want your brand to reach great heights, you absolutely must use this tool to outshine your competitors.

The opinions expressed on this page are those of the author and not of The Portugal News.

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