Balenciaga CEO issued a statement announcing the brand has decided to drop its $25M lawsuit (Image via Getty Images)

‘Your brand is already tarnished’: Internet slams Balenciaga CEO Cedric Charbit’s statement as brand drops $25m lawsuit

Balenciaga has decided to drop the $25 million lawsuit it filed against production company North Six Inc. and set designer Nicholas Des Jardins earlier this week for his work in the controversial children’s advertising campaign of the Mark.

The luxury fashion brand claimed the company, alongside Jardins, posted legal documents from the 2008 ‘US v Williams’ child pornography decision without the brand’s knowledge.

In an official statement, the brand claimed that all items included in the shooting process were provided by third parties, who confirmed in writing that the props were “false office documents”. However, it later turned out to be “real legal papers most likely from the filming of a TV drama”.

However, Balenciaga CEO Cédric Charbit issued a new statement on Friday, saying the brand has decided “not to sue” but to launch a series of actions in response to the situation with the aim of Learn from one’s mistakes.

The statement explained that the company would appoint an internal “image committee” with immediate effect, which will be responsible for assessing the nature of its content, from “concepts to final assets, including legal, sustainability and diversity expertise. “.

The company said it has also appointed an external “first-rate agency” to review and assess its content. The brand has further revamped its image department to ensure “full alignment with corporate guidelines”.

Meanwhile, the fashion house has also decided to organize a separate fund to give donations to organizations that can “help make a difference in protecting children”.

CEO Cedric Charbit also added a personal note at the end of the statement and said:

“I would like to personally reiterate my sincere apologies for the offense caused and take responsibility.”

He also mentioned that Balenciaga stands together for the “safety of children” and would not tolerate “any kind of message of violence and hatred”.

However, the statement failed to convince social media users who said the new promises “don’t matter” because the brand has already been “tarnished”:

@TMZ No matter your mark is already tarnished

Balenciaga has come under fire for launching a controversial ad campaign for its Gift Shop collection featuring photos of children holding the brand’s plush handbags while wearing outfits or posing around accessories apparently alluding to the bondage and BDSM themes.

He also came under fire for a second ad for his Spring 2023 campaign that consisted of images displaying printouts of documents from the 2008 Supreme Court ruling on child pornography.

Twitter reacts to Balenciaga CEO Cédric Charbit’s decision to drop charges

Netizens continues to call out Balenciaga as brand drops lawsuit (Image via Getty Images)

Balenciaga continues to limit the damage. They won’t pursue this stupid lawsuit they filed a few days ago.

@TMZ Dropping the suit because it will show they signed it.

@TMZ I feel like it was for the press and our attention.

@TMZ Because they can’t prosecute themselves.

@TMZ They had no case. It was approved by them. They should just pursue themselves.

@jamesfromcourt They know their case is weak because agency and marketing teams work closely together in campaigns. Not to mention that their legal team signs before it is passed on to the Agency.

@jamesfromcourt Basically, ‘we hired a lawyer, who advised us to drop our strategically flawed lawsuit blaming others when it’s clear we have the final say on any content we produce and publish… meaning that we have approved child models for our bondage campaign’.

Balenciaga isn’t pursuing their lawsuit because they know they’re wrong… with a court saying it would further decimate their reputation

As criticism continues to pour in online, Balenciaga said it wants to “learn, help and contribute” to child protection. The brand has also decided to launch “responsible communication training” for its teams.

The CEO also said his team would go on a “listening tour” to interact and engage with child protection advocacy groups.

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