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Magellan AI taps Experian to improve attribution | MarketScreener

NEW YORK, December 5, 2022 /PRNewswire/ — Magellan AI, the podcast analytics platform with the world’s largest database of podcast advertising data, today announced a new collaboration with Experian, the leading information services company in the world. Experian’s Identity Graph will power Attribution by Magellan AI. The new attribution platform was recently announced and will allow advertisers and podcast publishers to gain insight into campaign performance and success within the Magellan AI dashboard.

“The diversification of podcast hosting and listening platforms can lead to widely varying data from publishers and advertisers,” said Cameron Hendrix, CEO and co-founder of Magellan AI. “Through the collaboration with Experian, we can map data accurately to clean up reporting for our clients and provide them with incredibly accurate attribution results.”

“Advertisers and marketers want confidence in planning, optimizing and measuring the success of their campaigns,” said Chris Feo, SVP Sales and Partnerships, Experian Marketing Services. “As fragmentation continues to challenge marketers, we’re excited to work with Magellan AI to enable smarter podcast campaigns.”

Magellan AI will use Experian’s Identity Graph, a secure cross-device digital technology offering the most comprehensive and differentiated digital identity resolution. Along with industry-leading podcast advertising intelligence, marketers will have access to accurate insights to optimize and measure their podcast campaigns.

“Identifying podcast audiences and unique households can be a challenge in an open ecosystem with limited data input,” said Bryan Barletta, founder of Profitable Sounds. “Magellan AI’s approach to using Experian’s Identity Graph will improve their ability to accurately calculate reach and frequency to deliver reliable measurement and attribution data. Publishers and advertisers need to give priority to independent solutions like Magellan AI, which are dedicated to solving this critical element of the podcast ecosystem.”

“By working with Experian,” adds Jim Ballas, Head of Publisher Partnerships at Magellan AI, “we are partnering with the market leader in data privacy, not only preparing to respect auditor privacy now and in the future. future, but also by offering unparalleled precision and depth of insight into attributable behavior.”

Attribution by Magellan AI is currently in beta, with plans to make it widely available in Q1 2023. Sign up for the beta program today by visiting

About Magellan AI

Magellan AI is the source of market information for podcast advertising. Magellan AI has created the world’s largest database of podcast advertising data, covering the activity of more than 53,000 brands and 38,000 shows in the United States, Canada, AustraliaGreat Britain, Germany, and now Spanish-language podcasts in the US. Media buyers at advertisers and agencies spending more than $500 million a year in total rely on Magellan AI’s podcast media planning platform to find, verify and connect to podcasts. Publishers trust Magellan AI to drive content acquisition, increase ad sales, and make ad operations efficient. Learn more by visiting

About Experian

Experian is the world leader in information services. During life’s big moments – from buying a house or a car to sending a child to college to growing a business by connecting with new customers – we enable consumers and our customers to manage their data with confidence. We help individuals gain financial control and access financial services, businesses make smarter decisions and thrive, lenders lend more responsibly, and organizations prevent identity theft and crime. .

We have 17,800 people operating in 44 countries, and every day we invest in new technologies, talented people and innovation to help all of our customers maximize every opportunity. We are listed on the London Stock Exchange (EXPN) and are part of the FTSE 100 index.

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SOURCE Magellan AI

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